Brand Africa is a continent-based initiative that recognises the power of brands as an asset in cultivating a positive image, reputation and the competitiveness of a nation. As such Brand Africa seeks to inspire and promote a positive image of Africa, celebrating its diversity and driving its competitiveness.
Read More
An ever-increasing list of projects, collaborations, and exhibitions are bringing world-class design made in Africa to the centre-stage of the global design industry. Long overlooked for either being the bargain buy creations churned out for local tourists markets or merely as a source of inspiration for designers around the world, design from Africa was something that was not seen to exist in the definition of developed western design industries. But the fact is that design in its most fundamental form has been an integral part of African societies for centuries, bringing forth iconic creations such as the reclining beds and […]
Read More
In the West, craft is seen as being separate from design, two distinct categories, with craft often being derided for being too cottagey, or folksy in appearance and passed over in favour of the more glamorous design. As such it can be easy to forget that craft is at the heart of many western luxury brands from fashion to automotive engineering. In recent years, however, craft has moved closer to the centre stage and is increasingly being it’s given due, resulting in a greater appreciation for what is made by hand and recoginsing the importance and value of craft in […]
Read More
African design and artisanship is something I am very passionate about, and it is wonderful to see it making great strides both locally on the African continent and internationally. Not too long ago in the West, the terms artisan or craft were seen as inferior, often dismissed as being the poor cousin of the much more feted and glamorous title of designer. But how times have changed, with the word artisan now a buzz word applied to everything from factory assembled furniture collections to processed food. The processes of which, a contradiction to the true meaning of artisanship, which typically […]
Read More
Across Africa, the creative industries have long been shunned for not being ‘respectable’ career path, and those working in them dismissed as wasting time. But opinions are changing as Africa’s creativity commands more attention and respect on the international stage. Leading to sustainable careers and the earnings and investment received contributing to the growth of local economies, thus benefiting Africa’s development. So for creators and storytellers, the title question of this article is an important one, as our work is all about communicating: ideas, stories, experiences and challenging the status quo. Art, design, literature, film and other forms of creative […]
Read More
Small/independent businesses can find it hard to compete with the ‘slash all prices’ nature of major shopping events like Black Friday and Cyber Monday. Whilst large established retailers can afford to drastically cut their prices in a bid to attract shoppers, for the small business owner following suit could mean barely making a profit and negatively impacting their bottom line. Enter Small Business Saturday an annual event that encourages consumers to support their local small independent business owners by spending their money with them instead.
Read More
Trees are important in rural African culture, they bring people together, making them the focal point of the community. A lot happens under a tree, people sit seeking refuge from the rays of the sun, leisurely watching the world go by, church services take place, school lessons conducted, a visiting health clinic sets up triage, and craftswomen lay their mats down sitting atop them, a baby or two sleeping beside them, as they weave baskets, bead clothing, jewellery and more, their skillful hands not missing beat as they catch up on the latest news and gossip.
Read More
I was asked the question Is Africa Following Or Setting Creative Trends? I found this to be a very interesting yet difficult question to answer, and having done my best to do so at the time, the question has stayed with me as I felt it was a really important one that warranted a much deeper explanation to the answer I gave, my initial feeling being that Africa is neither following nor setting trends.
Read More
It is with great shock and sadness that I learned about the death of the designer and artist Kossi Aguessy on 17th April 2017 on what was his 40th birthday. Having first discovered and featured his work on the website in 2011, I later had the privilege of interviewing him for a Design Indaba profile. The exchange was both fascinating and insightful as he shared his hopes and visions for future projects.
Read More
Is pursuing a qualification and career in art and design (and a creative career in general) in Africa today respected and acknowledged as being just as worthy as the more traditionally accepted subjects i.e. law, accountancy, engineering, medicine, or is it still being viewed as something that is not serious?
Read More
