When I heard of the move by several African countries to adopt an official Startup Act my first thought was it’s about time. Having spent over 10 years promoting the work of and supporting African designers and the African design industry the one thing I hear a lot of in my conversations with designers and other industry professionals is a wish that local governments do more to support startups and entrepreneurs.
Read MoreAfrica’s top brands 2019
Brand Africa is a continent-based initiative that recognises the power of brands as an asset in cultivating a positive image, reputation and the competitiveness of a nation. As such Brand Africa seeks to inspire and promote a positive image of Africa, celebrating its diversity and driving its competitiveness.
Read MoreWorld-Class Design Made In Africa
An ever-increasing list of projects, collaborations, and exhibitions are bringing world-class design made in Africa to the centre-stage of the global design industry. Long overlooked for either being the bargain buy creations churned out for local tourists markets or merely as a source of inspiration for designers around the world, design from Africa was something that was not seen to exist in the definition of developed western design industries. But the fact is that design in its most fundamental form has been an integral part of African societies for centuries, bringing forth iconic creations such as the reclining beds and […]
Read MoreThe Importance and Value of Craft in Design
In the West, craft is seen as being separate from design, two distinct categories, with craft often being derided for being too cottagey, or folksy in appearance and passed over in favour of the more glamorous design. As such it can be easy to forget that craft is at the heart of many western luxury brands from fashion to automotive engineering. In recent years, however, craft has moved closer to the centre stage and is increasingly being given it’s due, resulting in a greater appreciation for what is made by hand and recognising the importance and value of craft in […]
Read MoreA Well Made In Africa Aesthetic Upholds True Meaning Of Artisanship
African design and artisanship is something I am very passionate about, and it is wonderful to see it making great strides both locally on the African continent and internationally. Not too long ago in the West, the terms artisan or craft were seen as inferior, often dismissed as being the poor cousin of the much more feted and glamorous title of designer. But how times have changed, with the word artisan now a buzz word applied to everything from factory assembled furniture collections to processed food. The processes of which, a contradiction to the true meaning of artisanship, which typically […]
Read MoreWhat Role Do Communicators Have In Africa’s Development?
Across Africa, the creative industries have long been shunned for not being ‘respectable’ career path, and those working in them dismissed as wasting time. But opinions are changing as Africa’s creativity commands more attention and respect on the international stage. Leading to sustainable careers and the earnings and investment received contributing to the growth of local economies, thus benefiting Africa’s development. So for creators and storytellers, the title question of this article is an important one, as our work is all about communicating: ideas, stories, experiences and challenging the status quo. Art, design, literature, film and other forms of creative […]
Read MoreCelebrating Refinement, Elegance and Craft Flowing From the Ateliers of Africa
Trees are important in rural African culture, they bring people together, making them the focal point of the community. A lot happens under a tree, people sit seeking refuge from the rays of the sun, leisurely watching the world go by, church services take place, school lessons conducted, a visiting health clinic sets up triage, and craftswomen lay their mats down sitting atop them, a baby or two sleeping beside them, as they weave baskets, bead clothing, jewellery and more, their skillful hands not missing beat as they catch up on the latest news and gossip.
Read MoreIs Africa Following Or Setting Creative Trends?
I was asked the question Is Africa Following Or Setting Creative Trends? I found this to be a very interesting yet difficult question to answer, and having done my best to do so at the time, the question has stayed with me as I felt it was a really important one that warranted a much deeper explanation to the answer I gave, my initial feeling being that Africa is neither following nor setting trends.
Read MoreThe Luxury Of Pursuing A Creative Career In Africa
Is pursuing a qualification and career in art and design (and a creative career in general) in Africa today respected and acknowledged as being just as worthy as the more traditionally accepted subjects i.e. law, accountancy, engineering, medicine, or is it still being viewed as something that is not serious?
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