Small Business Saturday Buying African Design And Introducing The Shop at Atelier Fifty Five

Miminat Okuta Scented Candles Collection Featured on Atelier Fifty Five

Small/independent businesses can find it hard to compete with the ‘slash all prices’ nature of major shopping events like Black Friday and Cyber Monday. Whilst large established retailers can afford to drastically cut their prices in a bid to attract shoppers, for the small business owner following suit could mean barely making a profit and negatively impacting their bottom line. Enter Small Business Saturday an annual event that encourages consumers to support their local small independent business owners by spending their money with them instead.

Small Business Saturday’s aim is to celebrate and support small businesses, recognising them for the contributions they make to their local communities. Started by American Express in 2010 In the US it is the first Saturday after Thanksgiving, in the UK the first Saturday in December.

Many of Africa’s designers and makers are small independent businesses that need our support to help them thrive and grow. From the beginning, Atelier Fifty Five has focused on showing our readers where to buy the products we feature in our editorials. Now taking this a step further we have partnered with a selection of designers handpicked by me, Tapiwa, to give you direct access to their products with the forthcoming launch of our dedicated shop. Make sure you are on our mailing list to know when it does. In the meantime browse our curated gift list for inspiration.

And this Small Business Saturday we at Atelier Fifty Five encourage you to Buy African and share and tag your favourite African brands and retailers with the #buyAfrican

Here’s to supporting our designers!


– Tapiwa Matsinde


[Image credits: The image shown belongs to Miminat. If downloaded and used elsewhere please credit accordingly.]

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