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Ep 9: Behind The Design Season 1 Wrap Up and Reflections

This episode brings us to the end of season one. And what a season it has been. Experiences have been shared, nuggets of wisdom and inspiration have been given. I don’t know about you but I’ve learned a lot. Firstly, I want to thank each one of my guests for taking time out from their busy schedules to chat with me and give us an insight into what goes on behind the scenes in their studios and careers.

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Ep 8: Culture, creativity, and creating a distinctive design identity with Olubunmi Adeyemi

In this episode I chat with Olubunmi Adeyemi. Lagos based, Nigerian born designer, Olubunmi is an internationally recognized designer, interior architect and lifestyle entrepreneur. He is the founder of AFROMINIMA™ a design and lifestyle movement inspired by minimalism, and The DÅ brand. Olubunmi has studied design in both London and South Africa. An alumni of the prestigious Lagos Business School, he is currently pursuing a masters at Central St Martins, in London, UK.

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Ep 7: A masterclass in marketing your brand beyond social media and why having your own platform matters with Kwabena Oppong Boateng

In this episode I chat with Kwabena Oppong Boateng. Kwabena is a dynamic communications professional with extensive social media, telecommunications and advertising experience across public, private and corporate sectors in Ghana, Nigeria and the United Kingdom. He is the founder of Kayobi clothing, and Nkanee, a 21st century strategy consultancy based Accra, Ghana that specialises in innovative physical and digital experiences powered by ideas and creativity.

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Ep 6: Tracing the journey of turning an idea into a globally stocked ethical fashion brand with Akosua Afriyie-Kumi

In this episode I chat with Akosua Afriyie-Kumi. Akosua is the founder of A A K S, a fashion accessories brand that tells an exciting story of Ghana, and offers a different perspective of Africa as a whole. A A K S’s raffia bags are handmade by a women’s cooperative in Northern Ghana, and uses ethical processes inspired by old-age craft traditions. Through her brand Akosua wants the world to see how luxury and quality can grow from traditional designs and is using AAKS bags to change perceptions of Africa through fashion. She has been shortlisted as an emerging designer […]

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Ep 5: Reflecting on 10 years and what it takes to build a luxury African textiles brand with Eva Sonaike

In this episode I chat with Eva Sonaike. Eva is the founder of Eva Sonaike, a London-based interiors and lifestyle brand creating luxurious textiles and home décor products. Eva, who was born and raised in Germany and is of Nigerian heritage, has taken the best elements of these two cultures to inspire her work. The result being designs that bring the vibrancy of African colours and aesthetics to the luxury home décor and accessories market. 

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Ep 4: Designing user experiences with customers in mind, overcoming setbacks, and tech in Africa with Farai Madzima

In this episode I chat with Farai Madzima. Farai is a UX Lead at Shopify in Ottawa, Canada. Born in Zimbabwe, Farai has spent the last 14 years helping to design and build products and teams in the UK, South Africa and Canada. He is the organiser of Pixel Up!, a series of UX and design conferences and meetups in South Africa created to connect designers and developers in Africa with their peers around the world. 

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Ep 3: Self-belief, taking a leap of faith and moving continents to start an artisan-led business with Edith Tialeu

In this episode I chat with Edith Tialeu, founder of Frida 54. Edith is on a mission to share the rich craft heritage of her home country, Cameroon and the wider continent with the world through her brand Frida 54, which produces collections of woven textiles and lifestyle accessories such as ceramics handcrafted in collaboration with the local artisans she seeks out, many of whom are women. Through her brand Edith seeks to define a new African aesthetic, one which exists between tradition and contemporary style, and upholds creativity, human input and know-how.

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Ep 2: Design, manufacturing, and facing up to the realities of building a business when you have no Plan B with Siyanda Mbele

In this episode I chat with interior and furniture designer Siyanda Mbele. Siyanda is the founder of Pinda Design, the design studio he set up in his hometown of Durban, South Africa. He designs and manufactures hand-painted furniture inspired by South Africa’s diverse cultures. Siyanda’s interest in producing products began whilst studying Interior design at Durban University Of Technology. Upon graduation he started freelancing do interior drawing for other design companies, as well as lecturing part-time which gave him the freedom to earn a base income to fund his business. 

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Ep 1: Welcome To Behind The Design

A warm welcome to the Behind The Design podcast, hosted by me, Tapiwa Matsinde. Starting a podcast that shares the stories of designers and creatives from across Africa and in the diaspora has been a dream of my mine for a while, and having finally taken the steps to do so I am so so pleased to finally be able to welcome you to the first episode and season.

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Introducing Behind The Design Podcast

I have started a podcast! This is something that has been on my mind for a long while now, and I’ve finally decided to do something about it. Having worked behind the scenes to put everything place I am delighted to introduce Behind The Design podcast where I will be interviewing some of Africa’s and the diaspora’s established and emerging creatives. Getting them to share their entrepreneurial journeys and inspirations to inspire and motivate you as you build and nurture your own business.

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