[Image credit: Pampered Baby Sleep Kit, Gift Set – Shea Mooti]
Based in London, Shea Mooti founder, and former nurse, Violet Reid started making her own skincare products to treat the dry eczema-prone skin of her newborn son. Baby skincare products, even if labeled natural and organic, often made her son’s skin condition worse, and Violet realised that the only way to ensure the products she used were pure was to make them herself. Violet enrolled in a natural soap-making course in 2007, where she learnt about the effects of certain ingredients; and more importantly, discovered the benefits of natural Shea Butter. Creating formulations with Shea Butter and the purest natural ingredients and oils she could find, Violet soon noticed a marked improvement in her son’s skin.
Expecting her second child, Violet began to make oils and butters in preparation for the new arrival, doing the same with her third child. Violet eventually started sharing her products with friends and family who would recommend them to others and gave her the encouragement she needed to start a business. Since formally launching the business, Shea Mooti has grown to encompass a range of pampering pure, natural skincare solutions for babies and mums; including a Pampered Baby Sleep Kit, Baby’s Pure Shea Butter Soap, and the multi-award-winning Mama’s Belly Rub Stretch Mark Oil. All Shea Mooti products are made in the UK and do not contain parabens, silicones, phthalates, EDTA, synthetic colours, additives or fragrances, and are not tested on animals.
The name Shea Mooti references; Shea, the butter used, which is ethically sourced from Afrikids’ Daughters, a Shea Butter producing multi-cooperative based in Northern Ghana; and Mooti derived from the Shona word Muti, which means tree, and also refers to medicine, and is a reflection of Violet’s Zimbabwean heritage. Stocked in independent retailers and boutiques, Shea Mooti can now be found in Selfridges, the UK’s iconic department store.
Shea Mooti products priced from: £4.99-£59.99
For further information about Shea Mooti and to purchase visit: www.sheamooti.co.uk
To purchase from Not on the Highstreet visit: www.notonthehighstreet.com/sheamooti
For further information about Afrikids’ Daughters visit: www.afrikids.org
[Image credits: The images shown belong to: Shea Mooti. If downloaded and used elsewhere must be credited accordingly]