Fashion: Relax in Earth Couture Leisure Wear

Earth Couture [Nigeria]

With it getting chillier and darker outdoors, it is so tempting to stay indoors curled up in comfy clothes but sometimes comfy can mean ‘living’ in your favourite PJ’s or tracksuit when the opportunity arises… nothing wrong with that, but if you want to up the style stakes then Earth Couture’s easy-to-wear collections are perfect offering stylish yet comfortable clothes so you can still look good whilst slouching around the house.  

[Image credits: Kelly Hoppen for Earth Couture]

Blending fashion with organic ideals Earth Couture is all about glamorous loungewear with a purpose. The launch of Earth Couture was the fulfillment of a lifelong passion and dream for founder Meleni Bharwani who, as a self-confessed ‘organic girl’ since the age of sixteen, sought to combine eco-friendly practices with glamorous designs. Meleni’s passion for fashion came whilst working for the family business designing jewels, born in the United States Virgin Islands Meleni studied at New York University and Central Saint Martins moving to Lagos, Nigeria in 2007 where she opened a multi-brand designer boutique. The idea for Earth Couture came into fruition whilst she was in Nigeria. Today Earth Couture is a family-owned business that uses certified organic cotton to produce comfortable loungewear that radiates a sense of calm in a muted colour palette using natural dyes in soft pinks, taupes, navy blues, and khakis amongst others. For Autumn Winter 2011 Earth Couture teamed up with South African born, British interior designer Kelly Hoppen, who brought her renowned design aesthetic to a range of stretchy dresses, leggings and t-shirts to name a few. Not just for staying at home, Earth Couture separates are perfect for layering, mixing and matching the colours for a relaxed look outdoors or at the gym.

[Image credit: Kelly Hoppen for Earth Couture]

Positive ethical principles are at the forefront of Earth Couture’s philosophy. Adhering to strict global certification and standards the cotton Earth Couture uses is grown without artificial fertilisers, insecticides or herbicides; and all production processes including spinning, dyeing and manufacture are strictly supervised. Earth Couture works with factories that adhere to fair working conditions, visiting each factory before working with them to ensure that this is the case. In addition to using organic and recycled materials, Earth Couture also strives to recycle all unwanted materials that would otherwise end up in landfills, and garments are packaged in recycled cardboard, plastic and paper. The Indigo collection is dyed locally in Nigeria and is a way of supporting traditional textile dyeing techniques. Not just about creating clothes Earth Couture is working towards helping to combat malaria and with every purchase made the Earth Couture Charity donates plant-based mosquito coils to families who need them in Itako, Lagos Nigeria.

…look good at home without costing the earth

Additional details:
Earth Couture Collection prices range from: £40-£169
For further information on Earth Couture and to purchase visit: www.earth-couture.com