Ancient Egyptians were among the early pioneers of cosmetology as they continually sought ways to enhance beauty, and preserve youthful appearances in a society where physical appearance was of paramount importance and whose women were famed for their beauty. Plants and natural ingredients were used to create skincare products that included moisturisers and anti-wrinkle creams, and over four thousand years later have inspired a premium luxury skincare line; Jeanne Habashi – Le Caire. The company was founded in 2006 by Jeanne Habashi who is originally from France but moved to Cairo in 2004, and there became captivated by the beauty secrets of the ancient Egyptians; researching the history Jeanne came across some papyrus documents showing detailed formulas of some of the ancient beauty products and although some of the ingredients were no longer suitable for modern formulas… ox gall anyone?… Jeanne sought to combine the latest technologies with ingredients she imagined the ancient Egyptians Queens… think, Nefertiti and Cleopatra… would still use today.
[Image credits: Jeanne Habishi]
Jeanne employs a holistic approach to skincare using natural ingredients that have been linked to Egyptian Antiquity such as White Lotus, known for its energising, nourishing and brightening properties, and Neroli a precious essential oil extracted from the orange blossom which is said to have relaxing, purifying and soothing values. Caviar is another luxury ingredient used in the anti-wrinkle formulations and is said to possess energy and nutrients that help rejuvenate the skin. The Jeanne Habashi – Le Caire skincare line comprises facial treatments across three sub-rituals, each tailored towards different skin types and requirements: Purifying Ritual, Moisturising Ritual, Anti-Ageing Ritual; and a Body & Senses Ritual that offers body-care and wellness across body lotions and aromatherapy oils. Jeanne Habashi – Le Caire has developed products for local hotels and spas including the Kempinski Nile Hotel in Cairo to create a range of luxurious amenities for the hotel. Jeanne Habashi – Le Caire was a recipient of the prestigious Cartier Women’s Initiative Awards in 2009.
… and, as the company says premium products ‘fit for a queen!’
For further information about Jeanne Habashi and order enquiries visit: www.jeannehabashi.com