Food: Aduna Championing the Health Benefits of Baobab Superfood Powder In the Make Baobab Famous Campaign


Aduna Baobab African Superfood Powder

[Image credit: Aduna Baobab Superfruit Powder – Aduna]

Health, beauty and social brand, Aduna, has recently launched #MakeBaobabFamous, a nationwide campaign to help increase awareness of baobab, a healthy African superfood. Found in 32 countries across the continent the baobab tree has been revered throughout Africa for its longevity and natural well-being properties. Baobab fruit has many health benefits as it  is rich in fibre, antioxidants and vitamin C, which contributes to normal immune function, energy release and skin health. Yet, despite growing abundantly, baobab fruit mainly goes to waste due to a lack of demand and global awareness of the benefits, but with an estimated worth of $1 billion to rural Africa, as a superfood the fruit could potentially provide an income for around 10 million households.  

Aduna Baobab Superfruit Powder

From inception Aduna has been actively working towards increasing awareness and demand of the superfruit, with their range of baobab powders and energy bars that have been one of the UK’s best-selling supplements for the last three years, as well as being stocked in the beauty sections of prestigious department stores. Helping to spread the word even further the #MakeBaobabFamous campaign is a partnership between Aduna and Virgin Media Business and has attracted support from a host of personalities amongst them, Thandie Newton, Lorraine Pascale and Annie Lennox; and has even made an appearance at the 88th Academy Awards where the Aduna Baobab Raw Energy Bars were provided in the backstage Green Rooms. 

Aduna is inviting all to share the #MakeBaobabFamouhashtag with family, friends, colleagues and whoever will listen. The campaign ends on the 25th March 2016.

Additional details:
To find out more, and help’ make baobab famous’ visit: http://aduna.com/pages/makebaobabfamous

[Image credits: All images belong toAduna. If downloaded and used elsewhere please credit accordingly.]

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