Beyond the Logo to a World-Class Brand
Your brand goes far beyond your logo. Crafting a brand that stands for your business is about knowing who you are, what matters to you, and communicating your particular creative genius to your audience in the simplest and most powerful way possible across every channel you use.
Your brand will evolve as your business evolves, and it must remain relevant to your customers and audience. Ingenious brands are born from strategy and become the anchor of your vision and the guide for your decisions.
I draw on more than 20 years’ work as a brand guardian and graphic designer for some of the world’s most prestigious brands in the luxury, lifestyle, financial and legal sectors. Now I choose to concentrate on helping creatives who are ready and committed to start or uplevel their business in the mid-end, and high-end design, contemporary and lifestyle markets, specifically those in Western markets. I help them build a world-class brand based on their local values, goals, and vision.
While I have helped creatives craft brands, I have also been on the other side crafting my own brand so know first hand how involved and personal the experience can be. When creating for someone else I can be objective and decisive, but when creating my own brand it was and still is an emotional experience. I want to do it right, I want it to connect to and speak to my desired audience. I want it to reflect who I am, what I do and why I do it. And figuring this out brings forth a lot of questions and responses that need to be sorted through and made sense of to create something that can truly stand for what I do.
So I get it. I know what it is like to build a brand that stands for your creativity. A brand that is meant to represent you and your business in your world. It is not an easy process, but it is an insightful and ultimately rewarding one when you create something that elicits comments like ‘wow, that’s amazing, how did you do that?’ or ‘wow, it looks so professional.”
I remember branding an earlier version of my blog, atelier 55 and wanting to capture the editorial style of a glossy mag, someone who hadn’t seen my blog in a while on seeing the new look almost fell off their chair turning to me and saying ‘goodness it looks so high-end.‘ As you can imagine I was pleased as punch because I had achieved my objective and could share my blog with confidence and pride.
Doing my own branding has taught me a lot of things. I know what it is like to pinpoint my values and define the essence of my ‘why’; to agonise over choosing the right colour palette, then second-guessing myself; to try and find the exact words to convey my purpose; and not to mention the distraction of seeing what others are doing and going through an ‘I want mine to look like that‘ phase.
If you are finding yourself going through the same or perhaps have lost your way my signature Illuminate Your Brand course will help you work through those feelings to create something that is true to your vision and not what someone else had done.
What you will learn:
- How to craft a purpose and vision that truly communicates the ‘why’ behind your business and resonates with your desired audience.
- How to leverage what makes your brand unique turning the elements into a powerfully compelling story, identity, and experience that emotionally connects with your dream customers.
- To create a brand that tells your story with true authenticity.
- How to successfully position your product and business in your market to attract your right customer.
- How to present and package your brand offering
- How to create guidebooks, standards, and companion to refer to as you build and develop your brand.
- The confidence to go out there and share your brand with your world, beautifully.
This is right for you if you:
- Want branding that reflects the sophistication and quality of your work.
- Want a clear blueprint that helps make business decisions easier.
- Want your business to stand out in the crowded marketplace, and attract your right customer.
- Know it’s time to introduce your brand to the world’s stage.
- Want more confidence in discussing your branding needs with designers and agencies you may work with now or in the future.
- Know your branding is tired, outdated, and no longer represents the success and promise of your business.
- Want to infuse your business with new energy.
What you will receive:
- Lifetime access to the online course lessons.
- Downloadable workbooks with exercises and checklists to put your ideas and thoughts into actions.
- A member-only support group where you can connect with other creatives, share your progress, post questions, and get direct access to me through my responses, Q&As, and lives.
Capture the heart & soul of your brand story
Express the vitality, heritage and sophistication of your craft
Achieve a global standard
Connect to your right audience
Place your business proudly on the world stage
Your investment in this course
I offer a payment plan for x3 payments for USD$575. The first payment required to secure your place.
Please note: Delivering quality over quantity is very important to me, so to ensure I can give you my full care and attention I only accept a small number of students to the course.
Q: Who is this course for?
A: Illuminate Your Brand is designed for creative entrepreneurs who have been running their businesses for 6 months or more and are ready to hone in on their brand and take it to the next level. is an advanced level course best suited for creative entrepreneurs who have been running their business for more than a year and are confident about where their business is headed, are now ready to level up their brand. And need the time and space to make sense of it all and bring everything together to portray a stylishly cohesive message
Q: How much time will I need to do the course?
A: The course is designed to take 10 weeks. One Module is released at the beginning of each week giving you time to focus on it and complete the required exercises before moving on to the next.
Q: How long do I have access to the course?
A: You will have lifetime access to the course and materials for as long as it is running.
Q: Do I need any special software to use the course?
A: The workbooks are designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free.
Q: Are there any other costs involved?
A: Logo, brand identity design and copywriting services are not included as part of the course. These would need to be considered in addition to the course. Prices do vary and to help you get started a list of recommended professional resources is provided in the branding toolkit.
Q: Does taking the course guarantee I will have a successful brand?
A: There are no guarantees and it would be remiss of me to make false promises. You deserve better. As with anything you do the more focus and attention you put in and show up to do the work the more you will get out of it and increase your chances of success.
Q: What support will I get while taking the course?
A: You will benefit from membership to the accompanying Facebook group where I will show up at the end of each module week to answer any questions. You will have the chance to connect with fellow entrepreneurs and receive encouragement and guidance. You will also get unlimited email support for the duration of the course.
Q: I feel that I would benefit from personalised support from you how can I get this?
A: I occasionally offer a limited number of bespoke 1-to-1 brand guidance sessions throughout the year, contact me here for consideration, my availability, and prices.
Q: What is your refund policy
A: If the course does not meet your expectations you can request a refund in the first 14 days. Once your refund is processed you will lose access to the rest of the course. I strongly recommend that if you are unsure if the course is right for you or have any questions please do contact me before purchasing and I can walk you through what to expect.
If you don't know where you're going, any road will take you there.