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The Brand Atelier
BY ATELIER 55

A creative business academy and resource hub for designers, makers, and creatives who want to tell their unique story, and start and grow businesses that command the attention of their local and global audiences.

The Brand Atelier is here to help you craft a
sophisticated, heartfelt, and memorable signature brand.

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Investing in your craft

We’re not born knowing how to weave creativity and business together.
You may find you need support sewing up the gaps in your business knowledge and business skills.

Designers, makers, creators, entrepreneurs: I have nothing but hope and respect for you. I have stood where you stand and know what it’s like to weave your way through a messy, unintuitive, perplexing world.

Becoming a creative entrepreneur is one of the most courageous things you can do. At a time when there is so much to do and consider, you may be left feeling you have no choice but to put aside some of the things that could propel you on your way.

Without guidance you find yourself going in circles, making the same mistakes every new or growing creative business makes, blocked from breaking through to realize your vision.

You may question your very dream.

There is immense value in investing in your business; the right advice and guidance will help your venture grow and flourish.

Letting someone into your business can be hard until you reach the point where the hours in your day are no longer enough to address all the things that come with founding a business. And the more your business grows, the more important it becomes to recognise when true expertise is worth the investment.

I am here to give you a helping hand.

I bring creative business and branding experience, industry knowledge and a fresh pair of eyes to help you see things from another perspective. Sometimes we get so caught up in the vision for our businesses that we can become blind to what those outside the process are seeing or can contribute.

When your plan and ideas are clear and clearly effective you can go back to doing what you do best, creating exceptional products.

Just wanted to say a big thank you for your time and breaking things down to me properly. I have taken a lot in from our call. I am still in awe…..the depth and wealth of your knowledge. Thank you so much for sharing.

– Nana Ashie, aspiring entrepreneur

Let’s build a business that stands for your artistry

I support start-up and established designers, makers, and creators in the independent, high-end, contemporary, and luxury design and lifestyle sectors towards achieving successful and sustainable entrepreneurship.

Drawing on my graphic design and brand guardian background I have crafted a selection of services to guide your brand-building journey. To help you meet a demanding global standard and gain the visibility that will propel and sustain your business in a highly competitive industry.

Tapiwa was very easy to work with, she immersed herself in all things textile to learn more about my business even though she was already very knowledgeable in that area… The greatest value was having a second and fresh pair of eyes looking at where we were from a much more objective standpoint.

– Isatu Funna, founder Dar Leone, UK

Here’s how we can work together

The Brand Atelier is here to help you craft and refine your brand. Choose which best describes what stage you are at below:

Self-led resources for fledgling entrepreneurs who are thinking of, or have just started a creative business.

HEAD THIS WAY >>

Specialised guidance for entrepreneurs who are ready to polish, perfect and grow their brand.

HEAD THIS WAY >>

[You were] able to understand and offer insight into the problems and difficulties presented. You have a depth of knowledge and experience… [and] the skills to move a project along from conception to completion.

– Lydia Campbell, artist, storyteller, Distance Travelled, UK, Ghana

SELF-LED RESOURCES DESIGNED TO HELP YOU CRAFT & TELL YOUR UNIQUE STORY

1.
Brand Review Report

Understand how well your brand is performing in your market and in the eyes of your audience with an audit of your brand.

LEARN MORE

2.
Pitch Your Story To Press

Learn how to pitch and get your story featured in the press and get in front of your desired audiences with this quick, self-led course.

LEARN MORE

3.
How To Publish Your Book

Publishing a book is a great way to become a go-to expert in your field. Discover all you need to know in this essential guide.

LEARN MORE

Need a bit of inspiration & motivation?

As a designer you know that some days things come easy; some days work is hard. You are always welcome here to find curated inspiration and insight into the experience of being a creative entrepreneur.

You are never alone!

The journal

My motivational journal for creative business owners and entrepreneurs sharing information, tips, and lessons learned along the way.

READ

The podcast

Inspiring conversations with leading and emerging designers and creatives from across Africa and beyond, who share their creative business journeys.

LISTEN

A gift for you....
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If you want to go fast, go alone,
if you want to go far, go together

African proverb

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