Setting up a business and following her dream was not easy for Edith, as she faced opposition from family who didn’t understand what she was trying to do and wanted her to get a ‘proper’ job. But Edith stands firm in her convictions and despite the challenges she faces continues to push forward and get the creativity of country in front of new audiences.
We talk about:
- Moving from Paris to her home country of Cameroon to start her design brand, and how she prepared for the transition
- Overcoming resistance from family who wanted her to do something else
- How she went about identifying and finding the different kinds of artisanal talent in Cameroon
- The significance and meaning behind the name Frida, and the connection to her African heritage
- How she works with artisans, the relationships she has created and why it was important to learn hand on how they work to help her better understand the types of products that could be created
- Why preserving local artisanal skills is important, and the importance of taking on young interns to help pass on the skills
- The costs and challenges of logistics, getting stock and products into the hands of her customers
- Taking part in trade shows and learning from the experiences to make her business better
- What being in business has taught her about herself
“I believe in my artisans, I believe in what I am doing and all of that mixed together gives me support.’ – Edith Tialeu
Links and resources mentioned in this episode
Where you can go to find out more about Edith and Frida 54
And before you go I have a favour to ask, if you could you take a few minutes to do the three R’s: that is rate it, review it, and recommend it to anyone you feel would benefit. It will really make a difference and I would greatly appreciate it. Thanks again.