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We live in a world that celebrates youth and the underlying message that if you haven’t made it by a certain age you never will. Living in an online world driven by a youthful audience of digitally savvy Millenials and Gen Z’s means they inevitably make up a large portion of the success stories we now see and read. Not knocking Millenials and upcoming  Gen Z’s -I think it is great to see a generation unafraid to embrace entrepreneurship- but you could be forgiven for thinking entrepreneurship is a young person’s game. Because for those outside these demographics it can be easy to think that you cannot compete or are being left behind. But here’s a fact, in the UK over-50s represent one of the fast-growing demographics for start-up businesses. You don’t often read that in the news!


Time to put things into perspective. The take away being that it doesn’t matter how old you are or what your past story had been, what matters is the here and now. Believing in yourself to seize the opportunities that are on offer, and not being afraid to take a leap of faith to realising your dreams.


And it is all this that is the subject of Never Too Late To Be Great: The Power of Thinking Long, a book that looks at examples of entrepreneurs who started their entrepreneurial and professional journey’s later in life, from Vera Wang who started designing wedding dresses after age forty, to the legendary Colonel Sanders who started KFC in his 60s!

Never Too Late To Be Great: The Power of Thinking Long also looks at the phenomenon of the ‘overnight success’ showing how for most successful entrepreneurs there is on average at least ten years of learning, refining and perfecting their craft behind them, this is known as the Ten Year Rule. This is true of Mozart, Google founder, Sergey Brin, Serena Williams and many more. And even if a person is successful in their twenties if you look into their past you will most likely find a decade or so of working towards their craft, through extra lessons, in their hobbies and extra-curricular activities. This is one of the reasons why many popular actors and musicians tend to be successful relatively young, it is because they started working towards it very young with drama classes and music practice.

This is true even in the age of the Insta-celebrity. 1 million followers today could mean back to zero the next as trends come and go and algorithms change. It takes hard work to maintain that status. Hard work will always win out at the end of the day.

So if you find yourself wondering why things are taking so long, or that nothing seems to be happening no matter how hard you have been working this may just be the book for you to help put things and expectations into perspective. An insightful read for anyone who is maybe feeling that the time to start a business has passed them by, this book shows that age really is nothing but a number and that whoever and wherever you are it is Never Too Late To Be Great.

Have you read Never Too Late To Be Great: The Power of Thinking Long? What did you think of it? do share in the comments.

– Tapiwa

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