Afri Modern is an award-winning multi-disciplinary design studio that tells stories through design. The studio, based in Johannesburg, South Africa was founded in 2018 by Sifiso Shange. An interior designer and storyteller Sifiso refers to himself as a modern Zulu man, one who taps into his culture to create statement, modernist designs that tell the African Nguni stories of his heritage.
Minimalist geometric shapes and patterned motifs accentuated with bold colours are key features of Sifiso’s design aesthetic. In keeping with his brand philosophy, every furniture design has behind it a story rooted in seven values among them faith, culture and identity.
“I have a deep passion to express more but for now furniture stories will carry the messages and stories, art and fashion will follow. Afri Modern is a lifestyle and way of thinking, a modern African way of life that celebrates who we are and your stories.” – Sifiso Shange
Afri Modern is about bringing sharing Sifiso’s view of a contemporary African lifestyle, one that celebrates Africa’s stories and values.
For further information about Afri Modern visit Instagram: https://afrimodern.co.za
[Image credits: The images shown belong to Sifiso Shange / Afri Modern. If downloaded and used elsewhere please credit accordingly.]