Done is better than perfect is a phrase that has been floating around the internet for a long time, and refers to the need to let go of the pursuit of perfection and get your product or service to an acceptable point (often referred to as an MVP – Minimum Viable Product) where it can be up and running quickly enough for you to enter the market and get valuable feedback as opposed to spending all your valuable time perfecting and tweaking it, and then finding out no one wants it!
Confused? Let’s break it down
Done is better than perfect is about achieving the right balance between what is good enough to get you started versus overworking it. Don’t get me wrong I am not suggesting you release a shoddy, half-baked idea out into the world, but don’t spend your every waking hour getting the minute details of your product or service right if it contains elements your end-user is not likely to use or care about. You should instead try to get your product or service to as good a state as you can without it negatively reflecting on your brand or reputation and then spend some time talking and listening to your customers, using their feedback to perfect it to suit their requirements.
An example of this in practice is software, think of how many times you are asked to try out a beta version or receive notifications of updated versions periodically released with improved and added features based on user feedback and further testing the developer has done to improve performance.
Done is better than perfect may not be suitable for every idea, for example, bespoke products or precision engineering, however, taking this approach can save you a lot of wasted time and effort in the long run especially when starting out. And, the pursuit of perfection can actually be fear in disguise -something that I have talked about before in a post about facing your fears as a creative entrepreneur– that can prevent you from taking the next steps towards moving your idea forward.
Do you find yourself over tweaking your idea and unwilling to release it into the wild until it is absolutely perfect? I would love to hear your thoughts.