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Health, beauty and social brand, Aduna, has recently launched #MakeBaobabFamous, a nationwide campaign to help increase awareness of baobab the African superfood. Found in 32 countries across the continent the baobab tree has been revered throughout Africa for its longevity and natural well-being properties. Baobab fruit has many health benefits as it is rich in fibre, antioxidants and vitamin C, which contributes to normal immune function, energy release and skin health. Yet, despite growing abundantly, baobab fruit mainly goes to waste due to a lack of demand and global awareness of the benefits, but with an estimated worth of $1 billion to rural Africa, as a superfood, the fruit could potentially provide an income for around 10 million households.
From inception, Aduna has been actively working towards increasing awareness and demand of the superfruit, with their range of baobab powders and energy bars that have been one of the UK’s best-selling supplements for the last three years, as well as being stocked in the beauty sections of prestigious department stores. Helping to spread the word even further the #MakeBaobabFamous campaign is a partnership between Aduna and Virgin Media Business and has attracted support from a host of personalities amongst them, Thandie Newton, Lorraine Pascale and Annie Lennox; and has even made an appearance at the 88th Academy Awards where the Aduna Baobab Raw Energy Bars were provided in the backstage Green Rooms.
Aduna is inviting all to share the #MakeBaobabFamouhashtag with family, friends, colleagues and whoever will listen and help spread the benefits of baobab the African superfood. The campaign ends on the 25th March 2016.

– Tapiwa Matsinde

Additional details:
To find out more, and help’ make baobab famous’ visit:
[Image credits: All images belong to Aduna. If downloaded and used elsewhere please credit accordingly.]

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